Articles + Insights
My takes on brand strategy, digital marketing, systems, and growth.
Digital Marketing
SEO, AEO, and GEO: One Foundation, Three Surfaces
SEO, AEO, and GEO aren't competing disciplines. They're the same foundation expanding into new surfaces — and if the foundation isn't solid, none of the new layers matter.
Brand Strategy
Brand to Person (B2P): The Model That You Should Focus On
B2B and B2C describe transaction structures, not how decisions actually get made. Every deal, every conversion, every click comes down to one person.
Brand Strategy
AI Won't Fix a Brand Strategy Problem
AI tools are powerful accelerators. But when the strategy underneath is unclear, AI doesn't fix the problem — it just moves faster in the wrong direction.
Systems & Operations
Building a Digital Foundation for Nonprofits: The Haldane School Foundation at 25
A nonprofit's growth depends on its systems — how HSF built a digital foundation using Google for Nonprofits to remove friction and redirect time back to the mission.
Systems & Operations
Why I Teach Clients the "Why" Before Scaling the "What"
Educating clients on strategy and KPIs unlocks better decisions, stronger execution, and the ability to scale higher-level work.
Company News
Greenlit Entertainment Joins TheRiot Agency
A personal look at the acquisition of Greenlit Entertainment by TheRiot Agency, the evolution of the company, and what this next phase unlocks.