I got into this work through a camera. Photography came first, and it pulled me toward video: behind the lens, then into production, then into the edit bay figuring out how stories hold together under pressure. That foundation shaped everything that came after. It taught me that good work doesn't happen through ideas alone. It happens through craft, systems, and people who understand how to carry something from concept to completion.
From there, the work expanded. I moved into digital and marketing leadership, then into strategy, then into the place where all three connect: building the operational and organizational infrastructure that makes strategy executable at scale. Over nearly two decades, I've led brand transformations, built go-to-market programs, run multi-brand marketing organizations, managed enterprise technology implementations, and embedded AI into real workflows. The through line across all of it is turning ambiguous goals into systems that teams can actually run.
I've worked both sides of the table. In-house, leading large teams against aggressive revenue targets with national-scale campaigns and enterprise partnerships. Agency-side, where the work demands range, adaptability, and the ability to hold strategy and execution together across a diverse client base. That dual perspective sharpens how I work. I understand what people actually need, not just what they ask for, and I understand the operational reality that separates a good plan from one that survives contact with the organization.
The industries have ranged widely: aerospace, advanced manufacturing, transportation, PE-backed companies, AI startups, clean energy, consumer brands, nonprofit. The disciplines have too, covering brand architecture, demand generation, creative operations, revenue operations, digital infrastructure, content strategy, and AI-enabled workflow design. I'm not a specialist in one lane. I operate at the intersection of strategy, systems, and execution, which is where most organizations have the most room to grow.
Right now, I'm focused on brand and go-to-market strategy, with a particular interest in how AI is reshaping the operational layer of marketing. Not as hype, but as a real capability that changes what lean, capable teams can do. I stay hands-on with that work deliberately. It keeps the thinking grounded.
Outside of work, I serve as a trustee for a local school foundation, stay hands-on with front-end development and AI experimentation, and spend time at our family's farm in western New Hampshire when I can.
If you're working on something that needs both strategic clarity and executional grounding, let's talk. Or find me on LinkedIn.